Journey mapping helps us better understand brand experiences and gaps in the experience, through the lens of a target audience. This artifact provides clear direction for ideation and ensures a brand develops a connected ecosystem of products, services, and/or experiences. There are varying levels of fidelity depending on the ask and project.
Workshops are a efficient tool to generate alignment across various stakeholders, ideate solutions for identified business challenges, and develop a shared vision to guide digital design decisions. There are several formats for workshops, including both virtual and onsite options.
Audience personas help bring a target audience to life through a representation grounded in real user insights; such as needs, behaviors, sentiment, and other intangible factors that influence their decision making.
Experience principles work together to create a unified experience in service of an overarching strategic vision. There are several inputs, such as user research and landscape analysis, to define relevant and unique principles for an experience.
Roadmaps serve to set a clear direction for design and development. There are varying types of product roadmaps, from high level vision setting to more in depth requirement prioritization. But ultimately, this framework provides clarity, priority and alignment before jumping into design and development.
